‘Wanted To Create Own Legacy’: Nothing Shares How The Company Got Its Unusual Name

London-based consumer tech venture Nothing solidified its position in the Indian smartphone market with the launch of its first smartphone last year, the Nothing Phone (1), following a positive response in India. With a market share of 15%, Nothing will dominate the Indian smartphone market in the July-September quarter (Q3) 2022 in the affordable premium segment (including devices in the Rs 35,000 to Rs 45,000 price segment). Got the 4th spot.

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Popular smartphone OEMs OnePlus, Samsung and Vivo occupy the top four places in the affordable premium segment, followed by Nothing. Data from Counterpoint Research shows.

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The company’s mission is to remove barriers between people and technology and is meant to create a seamless digital future, company executives said while highlighting Nothing’s expansion plans in the country. Told.

“As you may already know, Essential, the company behind the Essential Phone-1, was acquired by Nothing. Carl Pei said that while the team loved the name, it had its own legacy. We said we used a completely new name because we wanted to make it, and this is when the company came up with this brand name,” Sharma explained.

Asked if the company faced any challenges or benefits from its name, Sharma said, “I’m proud of the Nothing brand because (the name) has generated a lot of interest in our company. very forward-looking.”

The Nothing Phone (1) was the second best-selling smartphone across all online sales for the July-September 2022 quarter, and was the top-selling device on e-commerce site Flipkart during the same period, Counterpoint research data. showed.

Nothing, a Chinese-Swedish entrepreneur and former co-founder of OnePlus Carl Pei, aims to open several luxury stores in the country in 2023.

“We have a very strong relationship with Flipkart as partners, and we are expanding our relationship with Myntra…and we will probably look at some specialty stores as we move forward this year. Learning. Part of the process is not only understanding where the community can come from, but also getting hands-on experience with our product,” said Sharma.

The company, now in its third year of operation, is also working to strengthen its customer service network in India. Nothing India now has more than 250 of his service points across the country. The consumer tech brand also has his 1,000-store footprint for brick-and-mortar stores.

Shilpi Jain, Research Analyst at Counterpoint Research, said:

Meanwhile, Nothing has started rolling out the second Android 13-based beta update for Nothing Phone (1). This means that Nothing OS 1.5 beta 2 is now available for beta testers. Those who signed up for Nothing’s beta program can download updates for him by going to the Settings app and downloading his OTA update, which is 127 MB in size.