New Delhi: Netflix recently launched ad-supported membership options in several areas to increase revenue and user numbers. The password sharing business has also been abandoned by streaming platforms in various markets. Last year, former Netflix CEO Reed Hastings announced that password sharing would be phased out.
According to a Bloomberg interview conducted by Netflix’s new co-CEOs Greg Peters and Ted Sarandos, password sharing for all customers will soon end. This means that Indians who currently rely on relatives and others for their Netflix subscriptions may soon need to pay.Read also: What a return! Investing 71 rupees per day in LIC, on maturity he will get 48.5 crore.Check Return Calculator, More Details)
According to the report, Peters predicts that the majority of Netflix users who have not paid for a subscription but are using the service will soon have to start paying to watch content. increase. Peters said that even after implementing regulated password sharing, the streaming platform did not compromise the user experience. (Also Read: Apple Watch Saves Pregnant Women’s Lives — Find Out How)
He admitted that many customers would be unhappy if password sharing were restricted globally, but the CEO wants to grow his subscriber base from 15 million to 15 million, with a focus on countries like India. Peters went on to say that he hopes all customers who are not currently paying for Netflix will eventually pay for the media they access.
For those who don’t know, Netflix is testing out password sharing in a number of Latin American countries, including Costa Rica, Chile, Peru, and more. To use a friend’s Netflix account, customers in these countries will have to pay $3 (approximately Rs 250).
The streaming service hasn’t disclosed how much it will charge per user in India, but we expect the price to be about the same as it would be charged anywhere in the world. This choice will eventually expire for Indians as well. According to the latest rumors, from March 2023, Netflix will implement the end of password sharing in other regions including India.