Samsung overtakes Xiaomi in India after 20 quarters to take the top spot in the Indian smartphone market in the fourth quarter (Q4) of 2022, leading to overall Indian smartphone shipments in 2022. decreased to 151.6 million units, down 6% compared to 2021. Thursday, according to a report from market research firm Canalys.
Samsung took the top spot in Q4 for the first time since Q3 2017, with 6.7 million units shipped and 21% market share. Two quarters later, Xiaomi lost the lead to Samsung, slipping to third place with 5.5 million units shipped. However, for the full year, Xiaomi was still the number one smartphone player.
The year started with intermittent supply problems and low demand following global macroeconomic headwinds. The Indian smartphone market suffered its first-ever drop in shipments during the fourth quarter holiday period, dropping 27% to he 32.4 million units.
“India was better positioned than other markets to weather the global recession. list, Sanyam Chaurasia said in a statement.
“Even during the festive season, the domestic market has suffered a dip in trade, retail spending, and electronic imports. More purchases were delayed.This has led to smartphone brands struggling to manage inventory as demand has been suppressed.Vendor channel management strategies are more important than ever.Mid to high-end this year segment is doing well and will drive the upgrade cycle even further.”
Chinese mobile phone maker Vivo came in second, shipping 6.4 million units mainly via offline channels, while Oppo was in fourth place with 5.4 million shipments.