Microsoft May Build ‘Super App’ To Break Google And Apple’s Hold On Mobile Search: Report

The Information reports that Microsoft is looking to build “super apps” that include shopping, messaging, web search, news feeds and other services. The report, citing people with first-hand knowledge of the debate, said Microsoft executives hope to boost their advertising business and attract more people to Bing, Teams messaging, and other mobile services through the app. He said that he thinks

Microsoft’s push is led by CEO Satya Nadella, who focuses on “making the Bing search engine work better with other Microsoft mobile products.”

The report also noted that the company wants to compete with Apple and Google’s mobile dominance in search. At Apple, Microsoft’s Bing is at a disadvantage as iPhone makers default to Google’s search engine on all platforms. The report also highlighted that the deal between Google and Apple faces a growing number of antitrust investigations.

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Super Apps is an all-in-one application. WeChat offers users a variety of services such as messaging, social networking, peer-to-peer payments, and e-commerce shopping.

Although it is still unclear if the company will eventually release such an application.Last month, the tech giant rolled out several updates to the platform’s team. The update brings new features such as Schedule His Messages, Instant His Polling, Unread Toggle, and Schedule Send.

The company also made meetings in Teams more engaging by introducing “Polls”, which allows users to create polls on the fly using the Microsoft Forms app.

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According to news agency Reuters, Tesla Inc. CEO Elon Musk has shown interest in building a super app called “X” that combines a number of services.