Budget 5G Smartphone Market To Get Competitive In 2023 — Here’s How Poco Plans To Edge Past Rea


According to a recent report by Ericsson, a Swedish network and telecommunications services company, India is set to create a market of 31 million 5G users by the end of this year, with mobile phone makers’ next battlegrounds being Poco and Xiaomi. It will be a low-priced smartphone. , Realme and Oppo are using 5G technology in the Rs 10,000-15,000 price segment, with the country’s operators slowly rolling out 5G services in all cities.

Handset maker Poco told ABP Live that India remains a priority market for the company and is armed with new strategies and low-cost 5G models as it aims to disrupt the low-cost 5G smartphone segment in the country. Told

“In the future, we will have low-budget launches in our Poco C and Poco M series lineups, and 5G will play an important role in our overall product strategy. To this end, we are also considering partnerships with Indian telecom service providers, whose smartphones are contributing to the adoption of 5G in the country,” said Poco India country head Himanshu Tandon in an exclusive interview with ABP Live. Told.

“However, it will still take several quarters to introduce a fully 5G capable device in the budget segment as the chipset will have to pay the 5G tax and the product will come with some compromises such as omitting the AMOLED display. , with fast-charging technology and more, along with 5G support, ensuring that we empower consumers with fair innovation and performance in our products,” explained Tandon.

By the way, Poco, which was part of the mobile phone giant Xiaomi, became an independent company in January 2020 and has been operated as a separate company since then. Unlike Xiaomi, Poco’s portfolio doesn’t confuse buyers, and unlike most Android smartphone makers, it doesn’t launch dozens of smartphone models each year.

Poco India to expand into ecosystem products in 2023

Poco India’s top boss, Tandon, also emphasized that India remains a priority market for the company from a global perspective, with more globally integrated launches and product development. Poco India plans to continue to offer its devices at aggressive pricing while maintaining price-performance ratios in the country.

“Another priority area for 2023 is to expand into non-smartphone categories and our team has been working to break down the ecosystem product differentiators. We want to bring you a device that truly redefines the user’s experience. We are looking at several IoT and other categories that offer a

Poco offline push in 2023

To expand its business in the country next year, the mobile phone maker also plans to explore other and e-commerce channels to offer a large volume of products and expand its consumer base.

According to Tandon, all Poco products are manufactured in India, and currently the company operates 7-10 SMT lines in the country, capable of producing 20,000-22,000 units daily at 100% capacity, and monthly production capacity. It ranges from 450,000 to 500,000.

How Poco differs from competing brands

Unlike most smartphone makers, Poco doesn’t crowd the smartphone market with dozens of launches each year. Mobile phone makers are focused on delivering “the best experience for the user” and maintaining a price/performance ratio.

When asked why Poco would follow this strategy, Tandon replied: Brand, Poco has the freedom to make independent decisions. ”