113 – Bargaining codes under legislation will help in nudging Big Tech to deal fairly with news publishers: Speakers at DNPA Dialogue


25 November 2022: Former Australian regulator Rod Sims and leading experts in think tanks and media circles challenge Indian digital news publishers to step out of bargaining norms of Australian and Canadian news media I called you. The platform will work with them at the first DNPA Dialogue held on Friday. Importantly, they emphasized the role of competition regulators in resolving differences between technology companies and news publishers on revenue sharing and transparency issues.

A prominent speaker at India’s first transcontinental conference on Reforming Publisher-Platform Relationships, held as a webinar, said the bargaining code formed under the law would be a big deal, as Australia is already rolling out in 2021. Agreed to help push tech to treat news fairly. the publisher.

Speakers will introduce concrete mechanisms, such as laws, to push tech platforms to come to the negotiating table with news publishers and pay them fairly for displaying the content they publish. I concluded that it was necessary.

“In Australia, the News Media Negotiations Act is law and exists there. So Facebook and Google do not want to be specified under the code. “So the purpose of the Code of Conduct was not to make sure the law was enforced and that the deal was done,” said 2011-2022. Mr Sims, who led the Australian Competition and Consumer Commission (ACCC) until 2016, said at a timely event organized by Digital News Publishers. Association (DNPA).

Sims helped bring the Code into effect in 2021 and helped Australian media make it easier for them to sign deals with technology platforms. “The point is that the law had room for arbitration if the negotiations went wrong. Arbitration was absolutely essential.” Sims, who leads the

Emma MacDonald, who served as senior policy adviser to Australia’s Ministry of Communications from 2019 to 2021, says that persuading technology platforms to agree to fair content-sharing terms with media is difficult, but far from impossible. said no. “The deals with Google and Facebook were sometimes belligerent because they were sometimes stressful and reluctant to sit at the negotiating table. It went ahead. So it’s important that the government is on its nerves.”

“This is the beginning, not the end, of the conversation to protect journalism,” said McDonald, who represented 24 Australian media outlets in successful negotiations with Google as a senior policy advisor for the Minderoo Foundation. .

Peter Lewis, a prominent public policy campaigner and director of the Australian Institute, said the News Media Negotiations Act had brought about a major shift in journalism in the country. “What the Code of Conduct has done is change the way news is reported today. We have a lot of journalists working there.There has been a shift in the mood in journalism.For example, The Guardian Australia is rolling out a statewide local report that has never been seen before,” he said.

James Meese, Senior Lecturer at RMIT University in Melbourne, emphasized that Canada is now working on similar legislation that would be an improved version of the Australian Code. “Canada provides the necessary policy language, especially when it comes to the transparency of the deals that should be made between platforms and publishers.”

In this same vein, Rod Sims spoke about what matters to India. “One of the big improvements in Canada is the possibility of compiling information about transactions and making them available to the public. is working on general legislation, so my advice for India is to copy the Australian code and refer to the Canadian variation.There is a model that can be adopted.”

Star News Group managing director Paul Thomas says collaboration between media companies is the best way to improve the relationship between platforms and publishers. “The cooperation between them is very important. We need to defuse the tension, join forces and have a stronger voice. Publishers around the world should learn from our experience.”

Tanmay Maheshwari, Managing Director of Amar Ujala and Chairman of DNPA, emphasized the timeliness of the dialogue. “We know that we have to coexist with big tech, but at the same time we cannot ignore some limitations of the digital news ecosystem. It’s about creating awareness of how we can improve,” he said.

Another person to speak at the landmark event is Pawan Agarwal, Deputy Managing Director of DB Corp. Annurag Batra is Chairman and Editor-in-Chief of Business World and e4m.

Dialog is the brainchild of the DNPA. DNPA is the advocacy group and umbrella organization for the digital sectors of 17 top news media in India and seeks to protect the interests of digital news publishers.

The next dialogue will be held on December 9th.