Apple Slapped With Fine Of 8 Million Euros For Not Taking Consent From iPhone Users For Persona

Apple has been fined €8 million (over Rs 700 crore) by French regulators for violating French data protection rules with personalized and targeted app store advertising.French Informatics and the National Commission on Freedom (CNIL), iPhone makers did not obtain iPhone users’ consent before using identifiers to show targeted ads in the iOS 14.6 update.

The Cupertino, Calif.-based tech giant collected information by default and used that data for advertising. According to his CNIL in France, users had to perform “a number of actions” to turn off ads in the Privacy section of the Settings app. As such, the CNIL found that Apple had violated Article 82 of the Data Protection Act, and was fined 8 million euros, he said in the MacRumors report.

The CNIL service automatically reads identifiers by default on older versions of the iPhone operating system, 14.6, for several purposes, including to customize the advertising ads displayed in the App Store when a user visits the App Store. I discovered that The device was sent without collecting consent, the report added.

“The ad targeting settings available from the iPhone’s ‘Settings’ icon were pre-checked by default,” the CNIL was quoted as saying in a statement to news agency Reuters, but that was strictly dependent on the device’s capabilities. was not needed.

The iPhone maker is “disappointed” by the French regulator’s decision and plans to appeal, according to Fortune’s Patrick McGee, noting that it only uses its own data for personalized ads. .

Apple has a privacy update called App Tracking Transparency that gives users the option to block apps from tracking your activity across apps and websites owned by other companies.

Meanwhile, refuting earlier reports that Apple may have cut iPhone production orders, major iPhone assembler Foxconn has claimed that it has not cut iPhone orders for December 2022. Recent reports said the company has asked contract suppliers to cut production of iPhones, MacBooks and AirPods due to weak demand.