Adoption Of Foldables More Than Doubled YoY Amid Increasing Enterprise Demand: Samsung


Samsung says growth of its enterprise foldable devices Galaxy Z Flip and Galaxy Z Fold has more than doubled year-over-year. As companies shift to a work-from-anywhere policy, they are looking for new ways to maximize productivity.

Samsung dominated the foldable phone market in the first half of 2022, with 62% of the market, according to Counterpoint’s Foldable Smartphone Tracker. China’s Huawei and Oppo were well ahead of him in 2nd and his 3rd place in the race. Launched in August, the Samsung Galaxy Z Fold 4 is Samsung’s fourth generation foldable smartphone.

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The world of foldable smartphones is still new, but Chinese phone makers Oppo and Vivo are making inroads into the segment, helping the foldable market go in the right direction.

In early November, South Korean tech giant Samsung said at a conference to discuss its foldable smartphone strategy that it expected rival Apple to enter the foldable segment by 2024, according to a report by TheElec.

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Worldwide shipments of foldable smartphones are expected to reach 16 million units as the form factor is quickly becoming mainstream. This is a 73% increase over the previous year. According to a report by Counterpoint Research, foldable device shipments are expected to grow to 26 million units by 2023. The ease of multitasking on the big screen, combined with app optimization for foldable devices, will drive adoption among enterprise users.

“Samsung Galaxy’s foldable smartphone was created to open up new ways of working and opportunities to explore creativity,” said KC Choi, EVP of MX business and head of the Global Mobile B2B Team at Samsung Electronics. said in a statement.

As I recall, the Samsung Galaxy Z Fold 4 (read our review here) It was released in India in August. Samsung said it uses Corning Gorilla Glass Victus for protection on the rear glass and cover screen, along with Armor aluminum frames and hinges. Samsung claims it’s the sturdiest foldable device.

The Samsung Galaxy Z Fold 4 comes with the same 4400mAh battery that was also seen in the Galaxy Z Fold 3. 0 to full battery in 1.5 hours.